SOCIAL MEDIA

May 2021 – Jan 2022

Part of my role focused on creating and posting content organically for Texas Live!. Being a sports watching, live music, and restaurant venue, there is always some kind of content to be posted daily. Instagram and Facebook are home to concert announcements, event reminders, game day recaps, food spotlights and more!

Statistics via Instagram:

4-6 posts per week
2% followers growth every month
Average 2,000 story views on event days

Statistics via Facebook:

Average 230,000 accounts reached per month

One of the company’s goals for 2022 was to have a presence on TikTok. I took the lead and began posting content consistently to the platform in December 2021. The first two months of posting proved just how powerful TikTok virality is for a business.

Statistics via TikTok:

3.7 Million video views and 169.5K likes in the first 60 days of posting
Big 12 Championship TikTok reposted on to Barstool U Instagram
Cowboys Fan TikTok reposted on to Sports Center Snapchat

Sep 2020 – Feb 2022

In my role as Social Media Coordinator, my first task was to get Maestro Taco’s Instagram and Facebook accounts up and running before the restaurant’s opening day. I spent my time developing a social media strategy to build brand awareness in the DFW community and ultimately get customers in the door.

Statistics via Instagram:

Gained 20,000 followers in 30 days after a few IG reels went viral
Average 605,000 impressions per month
Spearheaded the launch of happy hour campaign resulting in a 70% increase in margarita sales

Statistics via Facebook:

Average 30,000 accounts reached per month

After launching the Instagram account and Facebook page, I was tasked with launching the TikTok account. Being a restaurant, one of my goals was to let the audience see a more authentic side. Additionally, I wanted to reach the local high school/college crowd.

Statistics via TikTok:

855,000 total video views in the first 30 days

Nov 2019 – Feb 2022

As the social media manager for Ampersand Coffee and Bar, I oversee all posts for both social media accounts (coffee and bar).

Statistics via Instagram:

Averaged 260,000 impressions per month
3-6 daily stories averaging 1,000 views each
100 mentions per month
Spearheaded the launch of an online ordering campaign during COVID resulting in a 200% increase in website traffic

The Ampersand Twitter was being used to post links of Instagram post, so I decided to take it in a different direction. I began posting memes and hopping on trends to resonate with the coffee, bar and college audiences. Tweets were also posted on the Instagram story, where they gained engagement with shares and replies.

Statistics via Twitter:

Averaged 1,300 impressions per tweet

Jan 2021 – May 2021

As a PR and Social Media Intern for PLUG, a Dallas-based agency, I assisted Account Executives by working on multiple projects with clients in the entertainment, lifestyle, fashion and non-profit industries. Some of my responsibilities included: