This advertising campaign is the result of a semester-long project. I was tasked with choosing a commodity and advertising it to a target audience.
The marketing objective was to increase consumer familiarity with Olive Oil Co.’s overall message and the products offered while generating inquiries through website traffic.
PRINT ADS
Target Audience: Adults 18-65 who enjoy cooking with organic products.
Target Audiences: Adults 18-65 who seek out healthy and locally made products.
Target Audience: Adults 18-65 who enjoy grilling with organic products.
RADIO SCRIPTS
30 SECOND SPOT
Target Audience: Adults 18-65 who live a sustainable lifestyle and enjoy cooking with organic products.
60 SECOND SPOT
Target Audience: Adults 18-65 who are looking to grill with organic products.
TV COMMERCIAL SCRIPT
Target Audience: Adults 18-65 who cook meals with family and use organic products.
TV COMMERCIAL STORYBOARD
PRESS RELEASE
Target Audience: Adults 18-65 who live a sustainable lifestyle and enjoy cooking with organic products.
TRIFOLD BROCHURE
Outside
Inside
Target Audience: Adults 18-65 who live a sustainable lifestyle and enjoy cooking with organic products.
CHLOE BOHANNON 